Identifying and targeting your ideal eCommerce audience is a multi-step process that requires thorough research, continuous analysis, and adaptability. By following these steps—analyzing customer data, defining buyer personas, studying competitors, segmenting your audience, leveraging social media insights, using targeted advertising, and refining strategies—you can create a robust framework for reaching and engaging the right customers. With a clear understanding of your audience, you’ll be well-positioned to grow your business, boost conversions, and foster lasting relationships with your customers.