A person who Googles for example “dress” has not defined which dress she is looking for, if she wants to buy online and which brand she wants. The person may just want inspiration and is looking for pictures of stylish dresses.

If, on the other hand, she googled on “dresses for children”, she has been a little clearer with what she should wear, “dresses for weddings” even more clearly and the final search may be “pink dress for weddings”.

It is after this search that she will click in and make her purchase, here she is close to purchasing and when you work with search engine optimization for online stores, it is this type of search you must not miss!

For a webshop, marketing via Google is almost everything, it is where we search and it is through Google that we find the products. We have been running since 2014 and have worked with search engine optimization for several different e-commerce companies, everything from clothing, beauty, construction, and interior design. What they all have in common is that their traffic and their sales increase!