Interactive Content, or IC, is a multifaceted approach to content marketing that actively engages users, inviting them to participate and interact with the content, rather than passively consuming it. Unlike traditional static content, such as blog posts or infographics, IC is dynamic and responsive, fostering a two-way conversation between brands and their audience.In today’s fast-paced digital landscape, where every click matters and every impression counts, content marketing remains at the forefront of a brand’s digital strategy.

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